Google Ads · Impression Delivery Report

MUSOS CORNER
WHEN & WHERE ADS SHOWED

Devices, networks, geographic delivery (matched vs. physical location), day/hour timing, and Display placements across all active Google Ads campaigns.

Window starts 19 Jun — when delivery stabilized — through yesterday.

Reporting window19 Jun – 7 Jul 2026
Devices — where ads showed, by device typeAll 11 active campaigns · 19 Jun–7 Jul

Impression share by device

Share of total delivery. Mobile carries three-quarters of volume but converts at a lower rate than desktop.

Device performance

Full 19-day breakdown, cross-network.
DeviceImpr.ClicksCTRCostConv.CPA
Networks — where ads showed, by Google networkSearch · Search Partners · Display · Cross-network

Impression share by network

"Cross-network" is Google's blended Performance Max delivery (Search + Display + YouTube + Gmail + Maps + Discover) — see note below.
NetworkImpr.ClicksCostConv.Conv. value

Why network detail is limited

The standard Google Ads API/Supermetrics feed reports Performance Max as a single Cross-network bucket. Google's own UI (Campaigns > Insights and reports > Channel Performance) exposes the real per-channel split for Performance Max campaigns — that's the table below.

Channel performance by campaign — Performance Max

Source: Google Ads UI, Campaigns > Insights and reports > Channel Performance, 19 Jun–7 Jul 2026. Covers the 10 active Performance Max campaigns only (the Search campaign isn't part of this report).
This export is missing the Google Search row for 3 campaigns — Keyboards & Synthesisers, Studio & Recording and DJ Gear — so their totals below understate true spend. Their real total cost (from the Overview tab) is $1,188 / $704 / $569 respectively, versus $39 / $28 / $18 captured by channel here. Worth re-exporting those three to fill the gap.
ChannelImpr.ClicksInteractionsCost

Cost by channel — Performance Max

Across the 10 PMax campaigns, as captured by this export (see completeness note above).

Conversions by channel — Performance Max

Across the 10 PMax campaigns, as captured by this export.
When ads showed — day of week × hour of dayAccount timezone · impressions per cell

Delivery heatmap

Darker = more impressions. Hover a cell for impressions / clicks / cost / conversions in that hour.
low medium high

By day of week

By hour of day (all days combined)

Peaks late morning (10–11am) and again 7–8pm; troughs 2–5am.
Where ads showed — geographyState → city breakdown, Australia

By Australian state

Top Australian cities / LGAs

Ranked by impressions. "Region" reflects Google's geo-target hierarchy (LGA / council area), not always a city proper.
#City / LGAStateImpr.ClicksCTRCostConv.Conv. value
Campaign summary — context for the above19 Jun–7 Jul · 11 active campaigns
CampaignTypeImpr.ClicksCTRCostConv.Conv. valueCPA
Google only reports Impressions for Performance Max placements. Clicks, cost and conversions are not exposed at the placement level — this is a platform limitation of Google Ads' Performance Max placement insights.
Total impressions
220,092
across all placements
Distinct placements
800
sites, apps & videos
Top 10 placements
84.1%
of all placement impressions
Top 50 placements
91.5%
shown below
Recommended: Exclude
24
of the top 50
Recommended: Leave
26
of the top 50
Top 50 placements by impressionsRanked descending · 19 Jun–7 Jul
#PlacementTypeImpr.% of totalRecommendationReason